Vice has a wide scope of content because there are many contributors and columnists who share different beliefs, morals, and ideals. Therefore, the stance that the company emits, which drastically varies, is often unclear or contradictory. Overall, however, the general vibe of the news source is targeted towards millennials, specifically men aged 18-34. This is evident because the style of the website and magazines are very simple with usually no vibrant colors, most contributors are male, and the media outlet's advertisement is what is considered "edgy" and "provocative."